Web17 de jun. de 2024 · Hovland, C. I., Lumsdaine, A. A., & Sheffield, F. D. (1949). Experiments on mass communication. Princeton, NJ: Princeton University Press. Sears, R. (1961). Carl Iver Hovland. American Journal of Psychology, 74 (4), 638. Kathleen P. Hurley and John D. Hogan (2007) Carl Iver Hovland: A model general psychologist. Webappeal (Hovland, Lumsdaine, and Sheffield 1949). Mazis (1977) also recognized this connection in his research on the sidedness of comparison advertising message appeals. He noted that although prior beliefs about a promoted brand may not be as strong as in cases regarding cultural truisms or universally-held values, the attitude-object being pro-
Carl I. Hovland - iResearchNet - Communication
WebDepois de uma vasta pesquisa e o conhecimento de um vasto número de teorias, Cacioppo et al. verificaram que existe muito pouca concordância sobre quando e como as fontes tradicionais, a mensagem e o destinatário afectam a persuasão. A literatura existente indica que, desde cedo, qualquer variável independente estudada aumenta a persuasão em … WebHovland, C. I., Lumsdaine, A. A., & Sheffield, F. D. (1949). Experiments on mass communication. Princeton, NJ: Princeton University Press. Ito, T. A., Larsen, J. T., Smith, … can i watch vimeo on tv
Carl Iver Hovland: A model general psychologist - APA Divisions
WebExperiments on Mass Communication Experiments on Mass Communication work by Hovland Learn about this topic in these articles: discused in biography In Carl I. Hovland …work formed the basis for Experiments on Mass Communication (1949), with Arthur A. Lumsdaine and Fred D. Sheffield as coauthors. Read More WebCarl Iver Hovland was born on June 12, 1912, in Chicago, Illinois. He was the second of three sons born to Ole C. Hovland and Augusta Anderson Hovland. His father had been raised on a Minnesota farm and eventually moved to Chicago to pursue a career as an electrical engineer and inventor. WebIn an early study, Hovland, Lumsdaine, and Sheffield (1949) investi-gated the persistence of a persuasive effect from a low credibility 2 The emphasis in this paper on … can i watch west wing on hbo max through hulu